INFO GRAPHIC POSTER BASED ON ARTIST'S PERSONALITY

DESIGN UNLEASHED 

This project involved creating a 4 chapter book including an original font and written report with accompanying visuals based on 4 design streams, Communication Design, Digital Media, Branded Fashion and Environment Design.

 

A JOURNEY INTO THE DRAWING PROCESS

This project explored ideas using drawing techniques, design elements and principles. The content within this book was created from random mistakes, textures and sketches on paper that made no sense at all. I experimented with mediums including stenciling,  photocopying, scanning of images, cut and paste, tone, colour, aerosol, water colour, gaffer tape and vector illustration.  By combining sketches and work you don't use over time can actually be put to good use by creating a zine or visual diary. 

PAUL RAND PROJECT PRINCIPLES OF GOOD DESIGN


This brief was to produce a written report with accompanying visuals on Paul Rand. The concept was to create square cards that could be inserted into a sleeve much like a vinyl record you would purchase at a record store. Keeping to the colour and overall style of Paul Rand's work this neat little package finished up looking pretty damn cool!

Paul Rand influenced a wide range of print design work we see today. Many corporate logos, such as Rob Janoffs Apple logo and Hans Hulsbosch design work including the Woolworths logo, have a clear resemblance to Rand’s simple style. Contemporary designers such as Alan Fletcher and Edward Johnston have seemed to borrow elements from Paul Rand’s bold style and incorporated them into their own, creating successful new designs with geometric shapes, basic colour and simple typography. Paul Rand was a huge influence to all designers in 1950’s America and still continues to lay the foundation on which all designers build on today. 

Paul Rand was not only influential visually, he was also praised for his intellectual problem solving within his work. Paul Rand’s simple approach to keeping design minimal and straight to the point was in many ways part of his success. Paul Rand strongly believed that graphic design was a respectable profession and throughout his life he developed the most uncompromising attitudes to his work and dealing with clients. His professionalism and talent for communicating on a business and visual level would also contribute to make him the most influential and sought-after designer in the 20^th century.

Universal store fluro light casing stencil project by Mark Zeidler